Peter Gross outlines the process that developers use to initiate a project. They begin by defining their releases and user stories in JIRA. Once this is done, they create a release branch in GitLab that is mapped to Plutora’s systems. They then generate a feature branch to develop code for user stories, which is merged into the release branch to initiate testing. Plutora acts as a tracker for all builds, user stories, and TECRs, enabling developers to track changes and monitor deployment efficiently. Additionally, Plutora’s data warehouse stores all data, which enables developers to track metrics using Tableau.