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Similar to Jira and Trello, Asana is a flexible and lightweight project management tool that facilitates communication among teams by managing tasks and workflows. It has an approachable to-do list structure with additional features like a calendar, project timeline, work reporting, goal completion tracking, notifications, and kanban boards. While Jira is specifically targeted towards IT, Asana is more generic in nature and therefore more versatile. Its thoughtful design and intuitive interface make it especially appealing for marketing and business teams.

Asana integrates with a wide range of SaaS tools, including Gmail, Slack, Microsoft Outlook, Dropbox, Box, Google Drive, and Zendesk.