Plutora Blog - Value Stream Management
3-2-1 blast off! Plutora launches its new logoReading time 2 minutes
Today, we’re launching a new logo as we continue to push Plutora to new heights. When we started the company, our name was in reference to rocketing to Pluto and beyond. We aren’t deviating from our charted course, but we are evolving as we move forward in our journey. We want the look and feel of Plutora to reflect the pioneering spirit of the brand today just as it did when we started 10 years ago. To do that, we are introducing a renewed identity that reflects Plutora today.
This isn’t change for change’s sake. It’s a reimagining of what makes Plutora unique and what represents our strengths. Our original logo launched us and did a great job of signifying Plutora to the world for 10 years. But we haven’t sat still as a company, it’s time to move on.
The new logo points in an ambitious direction: forward and upward. It’s breaking through the limitations of what surrounds it and refuses to be confined by boundaries. A rocket ship is the cornerstone visual element so we now have a logo that represents our ambition of traveling to the outer reaches of the galaxy, beyond what is possible.
It’s a forceful and powerful look that represents Plutora’s ability to supercharge software delivery and accelerate digital transformation. Year after year, we’ve been dogged about modernizing the product–you can’t be complacent for a moment in the software industry–it was time to modernize the logo. Our old logo served us well, and we’ll continue to wear our old t-shirts, but we are a company that champions transformation for our customers. It was time we did a little transforming ourselves.