The digital economy demands optimal performance from all organizations and objectives and key results (OKRs) offer a framework for collaboratively setting ambitious goals. But when organizational culture isn’t ready, teams find OKRs pressed upon them when they should be generating them - and managing them - autonomously.

Zig Ziglar said that “A goal properly set is halfway reached”, but it’s also challenging for teams to know, for sure, how they are performing against their goals and what to do to adjust the course. The promise of OKRs is to enable teams to do just that.